Project Span: 2008-2009 The Situation: Thermocarbon, a Florida based producer of dicing saws and dicing blades, needed a redesign of their website to give more information about the different products they offered. Their old website had an out-dated design and information. They also wanted to make the site more visually appealing to keep up with their online competitors. Thermocarbon wanted a complex content management system tied to the new site so they could edit the content when necessary. They also wanted to reach out the potential Chinese market and needed to make the content on the website available to these consumers. Thermocarbon wanted a company who could not only engage with them for project fulfillment, but also for routine search engine optimization to keep driving new customers to their website.