Project Span: 2001

The Situation: FabEssentials came to WebXperts with a problem that many site owners have today. FabEssentials had a well designed, functionally sound site. They were selling a product that there was an obvious demand for, which was fabric. They were even keeping site statistics. However, the site statistics showed a problem: low traffic. Everything was great, but no one knew the site was there.

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