Project Span: 2008-2009 The Situation: The Animal Emergency Center of Decatur, formally known as Decatur Animal ER, needed to increase their Internet presence in order to draw more customers into their office. They are the only local, intown animal emergency clinic in Decatur, and wanted to highlight this fact. They also wanted to target new customers in the surrounding counties like Gwinnett, DeKalb, Cobb, Fulton, Clayton and more.