The Solution: Using Austin's ideas for a futuristic hip hop look, WebXperts developed a multi-layered site that highlighted every aspect of Cyptron. As a means to drive traffic to the site, WebXperts conceived and produced an option for budding musicians around the world to submit demo tapes to Austin. The functional site notified each musician when Austin listened to his tape. Our WebXperts maintenance plan gave them a full year to find and hire internal staff to administer the site. An ecommerce engine was created that would allow for Cyptron to interact with their already established fulfillment house. The fulfillment house had a proprietary software that WebXperts integrated into Dallas Austin’s custom ecommerce solution. The site was online for over 2 years functioning without incident.