Project Span: 1999-2000 The Situation: Dallas Austin, Grammy award-winning producer, created an umbrella company for his various enterprises, Cyptron Industries. His website needed to encompass everything from recording studios and record labels to clothing lines. It needed full streaming audio and regular updates to keep up with the rapidly changing music industry. Austin wanted a site design that was incredibly cool and modern and that would allow him to promote his clothing line so he could sell his merchandise to fans across the world. The Solution: Using Austin's ideas for a futuristic hip hop look, WebXperts developed a multi-layered site that highlighted every aspect of Cyptron. As a means to drive traffic to the site, WebXperts conceived and produced an option for budding musicians around the world to submit demo tapes to Austin.