Project Span: 2001-2005 The Situation: Cox Communications wanted a secure and sophisticated contact system. They also needed a way to ensure that no lead information was ever lost, so a redundant solution had to be created. They needed to make these leads available to other members of their organization in an easy to understand manner. They also wanted a way to store different kinds of leads (sales, customer service, promotions, etc.) and be able to search by certain lead types.